Product Fundamentals: An Introduction to Design Thinking & Doing


Wednesday 17th March





ProductLove is an exciting new series of events for digital product people, and anyone curious about product principles.  

With talks and workshops from experts at Code Computerlove and the wider product community, ProductLove is a welcoming space to learn, connect and advance your craft. 

Whether you’re a passionate product practitioner, or you’re just looking to evolve how you work,  ProductLove is (almost) all you need.

Why Product Fundamentals?

Society is changing fast. Technology is changing faster. And that makes customer behaviour hard to predict. How do we build teams that are resilient and adaptable enough to craft effective digital products in this often chaotic world?


This is much more than a leadership challenge; product teams are only at their best when everyone feels informed and empowered, equipped with the right tools, aligned around the right goals, and committed to collaboration.

What is Design Thinking & Doing?

In the third Product Fundamentals session brought to you by Code, our Head of Design Colin Preston will introduce Design Thinking & Doing, and how they can be applied when solving common business and customer problems.


He'll also share how we use both methods to drive effective product strategies for our clients and partners.

Who's it for?

This session is not for advanced product practitioners but is intended for early-stage teams who are wanting to deepen their knowledge of the fundamentals of design thinking within a product team environment.


You’ll get the most out of it by involving all team members - shared understanding is key for any high-performing team.

Meet the speaker
Colin Preston, Head of Design at Code

Colin has 20 years experience in the design industry, working with the likes of Amnesty International, Brother, BBC and Ombudsman Services.


With experience in communication design, product design, UX leadership, innovation processes and research, Colin helps organisations to design effective products and services.


Colin advocates and specialises in Human-Centred design methods to uncover problems and collaboratively generate solutions that work.


Future sessions
  • UX research and design methods
  • Measurement & optimisation 
  • Lean delivery 
  • And more!

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