Waterstones
We have developed new site for Waterstone's which is seen as a key part in its strategy to become the leading multi-format bookseller in the UK. In addition to stocking over two million titles, the new site offers users access to exclusive content such as, author insights, 'try before you buy' and personal shopping for gifts serviced by Waterstone's knowledgeable booksellers.
Code is also tasked with the online marketing of the new site which launched simultaneously. The media activity is focused on raising awareness of the new site whilst conveying the strengths and points of difference inherent in the Waterstone's brand.
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