The Car People
We've helped launch a new website for North of England motor retail group The Car People
The new-look site is part of a comprehensive digital marketing push which includes social media, channel marketing and online campaigns.
The Car People retails a wide selection of new, nearly new and used cars and prides itself on its rejection of the traditional 'hard-sell' approach often associated with used car dealers, instead offering salespeople that are there to help if and when required.
We were responsible for a complete end-to-end build of the site, which has been designed to bring The Car People's strong "hassle-free buying" positioning to life and support the group’s three showrooms in Manchester, Wakefield and Sheffield.
Jonathan Allbones, sales & marketing director at The Car People, said: “The internet has become an important part of the car purchasing process, and is often the first place people go now when thinking of buying a car. We have invested in our digital presence to cater for consumer’s requirements and so our online service reflects our offline ethos of making the process as hassle-free as possible.
“We have provided useful tools and features throughout the user journey, so people don’t have to go to different sites to get an idea on part exchange value or how much they might be able to spend based on a monthly payment budget. It’s all here on one site. And for those who do want extra support, it’s there too with our live chat help section.
“Our new site also provides all of the other useful information people need to come and visit our showrooms and to find out more about us.”