Original Source
We have launched a new website for Shower brand Original Source, WWW.ORIGINALSOURCE.CO.UK part of PZ Cussons.
The new site has been created to capitalise on the power of the web to deliver a brand experience that goes further than traditional forms of advertising to increase brand affinity, reinforce awareness and drive trial.
The theme of the site is ‘Sensation Seekers’, which promotes the brand’s core proposition – packed with natural stuff. Its youthful, exciting tone of voice, and fun and interactive features, appeals the Original Source core audience, adventurous 20-44 year old male and females.
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