McArthurGlen Designer Outlets
Each of McArthurGlen's seven designer outlets has a bespoke website based on master brand guidelines but with specific content relevant to its stores and location.
The sites boast an innovative Personal Shopping section that not only allows consumers to book in for a free two hour personal shopping session, but enables them to upload lots of information about themselves ahead of the visit to aid the personal shopping consultants' choice.
There is also a Stylist Picks section updated weekly with new hot deals exclusive to each McArthurGlen outlet based on stock held with the stores on site.
A Fashion Tips section gives up to the minute fashion advice by style experts Total Image Solutions, who provide the personal shopper service at each location; and there is local tourist information area with links to local attractions to encourage visitors from out of the area to make the trip to the centre.
Special offers shown on the website are tailored for each outlet and are supported by the brand's core proposition of up to "60% off every day".
Each site also encourages visitors to take advantage of the McArthurGlen 'Love Rewards' loyalty programme.
Visitors to the site can also view details of the brands and stores based at the outlet, facilities available, TV commercials for each outlet, get directions and opening hours, learn more about gift cards nd make group bookings.