Huggies Moviestar
The ‘Baby Moviestar’ viral, has been designed to extend the brand’s reach and interaction with parents, and to promote a competition to find the face of Huggies Super-Dry.
By simply clicking through to www.huggiesclub.com/uk/moviestar consumers can upload a picture of their ‘little darlings’ so that they can star in a western, sci-fi or fantasy movie. They can further personalise the movie with their child’s name, favourite toy, most hated vegetable and name the movie. Once parents have viewed the movie, the site encourages them to email it to a friend or enter the competition, which is being run on Bounty.com. The competition winner will feature in a Huggies advert and receive a year’s supply of nappies. Huggies will donate 10p for every entry into the competition to Operation Smile, which provides free cleft lip and palate surgery.
Back