Huggies Christmas Island
We launched a Christmas viral for Huggies® that lets parents create a fun Christmas card starring their own children.
It was developed to promote the brand and increase registrations on Huggies® club, 'Christmas Island' follows on from the award winning Moviestar viral which, in one day, doubled the number of hits to the Huggies® website, reached 285,000 people by email and resulted in 10,000 additional entries to the Face of Huggies® Baby-dry Super Smiler competition.
Parents upload a photo of their child, choose a character - penguin, santa or reindeer, write a personal message and a unique e-card is created which can be forwarded to friends and family. Commenting on the viral, Marcelo Cruz from Huggies® said, "More than any other time of the year, Christmas is when we celebrate the family and the team at Code have developed a viral that helps parents do just that. It also fits perfectly with our brand ethos of interaction and the development of the online parenting community."
Christmas Island is being sent out to 350,000 Huggies® Club members and is part of Code's ongoing work with Kimberly-Clark's European operation.
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