We worked with Global sex brand Durex, part of SSL International,to create a global online community, branded Ora!, which will offer the public a platform in which to share their sexual experiences and celebrate healthy sex lives.
As Durex's lead partner on the project we developed the proposition and positioning, as well as defining the content and recruitment strategies. Code has also handled the Ora! branding, creative, tone of voice and user experience.
Code has worked in close partnership with platform supplier Huzu and SSL's team of in-house developers, who are responsible for business analysis, platform selection and site implementation. Code has also commissioned web content agency Sticky Content, while The Good Agency and Youth Conspiracy have handled audience research.