We were appointed by dublinbet, a premier live online casino, owned by parent company VueTec to deliver a a new website and online marketing strategy.
The new site offers users a 'luxurious' virtual environment of wood and leather, linking back to Dublin’s Fitzwilliam Casino and Card Club. It is here the dublinbet games are played in real life, as the brand looks to differentiate itself from competitors who use computers to generate the results of their games.
The use of people in much of the site’s imagery is meant to underscore its ‘live casino’ credentials, while making it more inviting and accessible to those new to the world of online gaming.
Iain Wilcox, senior marketing executive at VueTec, which operates dublinbet, commented: “The new site evokes a premium but not elitist feel. “It showcases our unique live gaming experience from a real casino, with greatly enhanced content that caters for the novice through to high-roller. It offers a user-friendly and luxurious experience.”