Crown Paints
We developed a new site of Crown Paints The new site features a ground breaking new 3D visualisation tool that allows the consumer to view five types of photo-realistic room sets in colour schemes of their choice, at the touch of a button. The 3D design feature also allows users to view the room's colour scheme in the daytime or apply a night time effect and pan around to see the colours at different angles.
Tony Foggett, managing director of Code Computerlove, explained: "Colour is 'living' - it takes on different effects, in different rooms at different times of the day. So we've created a device that allows consumers looking for colour inspiration to view how each paint colour and scheme can look in photo-realistic room sets.
"As well as providing exceptionally realistic visualisation, this mechanism responds to consumer's desire for quirky interactive applications on websites. Customers won't get bored of playing with it as it has more than 500 different colour schemes created by Crown to implement in each of the five room sets." Code worked with 3D specialists Real Time to implement the tool, which uses flash animation.
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