We've rebranded and refreshed the Chester Zoo website and implemented a number of complementary campaign takeovers (including the Dinosaurs Bite Back! campaign).
The refreshed look and feel, improved user journey / functionality and innovative visual design has delivered a 20% increase in online sales, a 15% increase in conversion rate and record-breaking visitor numbers for 2011.
The site brings the destination to life with new features and stronger messaging totally tailored to the zoo’s core target audiences.
Built on Sitecore CMS, the Marketing team have full control of content and can manage workflow across their content teams.
We are now working together on a specific mobile website to maximize the ticket purchase process via a device and more exciting campaigns for 2013.