Benefit Cosmetics
We have developed a blog for Global beauty brand Benefit Cosmetics
The new blog, has been created to complement the brand's main e-commerce site and will feature fun articles, competitions, an events calendar, behind the scenes pictures and insider information on new products and events. It also allows visitors to the site to rate and review products and leave comment on blog articles.
In addition to the design and build of the blog site, Code Computerlove has provided the Benefit UK marketing team with advice on content and tone of voice, SEO and training support.
Lucy Seabrook, UK Marketing Coordinator - Benefit Cosmetics, said: "Our Hello Gorgeous blog will enable us to communicate with our fan base on a more personal level through the digital channel, providing insider tips, tricks and tales from the Benefit UK team. In addition to supporting our SEO, it will help us to drive traffic to our e-commerce website, link to and from our UK Facebook page, which now has more than 10,000 fans, and link into our Twitter feeds.
"Visitors to the site can leave comments about articles, rate their favourite products and take advantage of exclusive content, which reflects the brand's very distinctive personality.
"The team at Code helped us to understand how to get the most out of our blog in terms of how it can integrate with our other digital marketing, providing training and advice, as well as building us a fantastic looking site. We're absolutely made up with it."
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