WEBSITE GETS CROWNED BEST FOR BRAND DEVELOPMENT
The site, designed by Crown’s digital marketing partner Code Computerlove was awarded Gold for Best Online Brand Development in the Big Chip awards, run by independent trade association Manchester Digital.
The judges said: "There were so many entries to this year's awards you'd imagine the judges blasting through each one with some rapidity. However, picture the scene as the entire Judging Panel dwells over the beautiful design and elegant code of the winning website, totally engaged by the level of interaction. Over and above this site delivering as tightly to the brief as you can get and delivering an 800% increase in sampling, it's quite simply the best of its kind.”
Jo Baxendale of Crown said: “Crown’s brand vision is to Create Change Together. By showing understanding that decorating is a complex and challenging journey for their customers, and offering real support every step of the way in the paint buying process with inspirational and truly useful content, the Crown website (www.crownpaint.co.uk) has helped to position the brand as a ‘creative partner’ and expert in home decoration - not just a manufacturer of paint, as well as build long-term relationships with customers by providing inspiration and encouragement at the start of their journey.”
Crown’s website was also up for an award in the Tasty Website category but was just pipped to the post by one of Code Computerlove’s other websites www.originalsource.co.uk
About the Big Chip Awards (www.bigchipawards.com)
The awards attracted a record number of entries with 226 in total from 134 companies – and a shortlist of 55 entries.
The panel of nine judges, chaired by Michael Nutley, editor of New Media Age magazine, and including Alasdair Rawsthorne of Manchester University, Alasdair Scott of The Bright Place and Matt Locke commissioning editor at Channel 4, had the tough job of selecting the winners.
Chairman of Manchester Digital, Shaun Fensom, said: “This year once again we had a record number of entries, and the judges were particularly impressed with the standard of the entries, higher this year than ever before. Big Chip is a fantastic showcase for the immense talent that we have within the digital sector in the North and North West.”
Mark Hughes, Executive Director of Economic Development at the Northwest Regional Development Agency (NWDA) said: “These are exciting times for the region’s digital and creative sector. Despite the current economic conditions the winners here are testimony to the ‘can do’ attitude of Northwest companies, who continue to produce an innovative range of products and services.
“By recognising and rewarding excellence, England’s Northwest is continuing to raise the bar, demonstrating its position as a global leader for the digital industry.”
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