A new website for The Car People
North of England motor retail group The Car People has launched a new website, www.thecarpeople.co.uk, designed and built by Code Computerlove.
The new-look site is part of a comprehensive digital marketing push which includes social media, channel marketing and online campaigns.
The Car People retails a wide selection of new, nearly new and used cars and prides itself on its rejection of the traditional 'hard-sell' approach often associated with used car dealers, instead offering salespeople that are there to help if and when required.
Code was responsible for a complete end-to-end build of the site, which has been designed to bring The Car People's strong "hassle-free buying" positioning to life and support the group’s three showrooms in Manchester, Wakefield and Sheffield.
Key features of the site include:
- industry-leading search capabilities that make it easy to find a car to match specific requirements and criteria. In particular, the prominently positioned search bar on the homepage provides a user-friendly slider functionality and search buttons to make it easy to find a car straight away, or there is a more in depth advanced search tool by which customers can refine and alter results, search against a monthly budget or simply browse through the full collection;
- by creating a free account on the site, users can add up to four cars to the ‘Your Favourites’ list and compare them side by side;
- independent and impartial car reviews from What Car? Magazine, plus visitors to the site can also post their own reviews;
- an instant finance calculator to help visitors to the site work out their overall spend based on PCP and HP finance requirements;
- an instant online valuation tool based on a car’s registration;
- and a live help session for additional support.
Jonathan Allbones, sales & marketing director at The Car People, said: “The internet has become an important part of the car purchasing process, and is often the first place people go now when thinking of buying a car. We have invested in our digital presence to cater for consumer’s requirements and so our online service reflects our offline ethos of making the process as hassle-free as possible.
“We have provided useful tools and features throughout the user journey, so people don’t have to go to different sites to get an idea on part exchange value or how much they might be able to spend based on a monthly payment budget. It’s all here on one site. And for those who do want extra support, it’s there too with our live chat help section.
“Our new site also provides all of the other useful information people need to come and visit our showrooms and to find out more about us.”
He added: “We will also be adding another facility in the coming weeks, called forecourt watch. If someone can’t find what they are looking for, they can set their car criteria, and the site will email them when stock comes in according to their requirements.”
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