The Car People appoints Code Computerlove
Code will be responsible for an end-to-end build of a completely new website that will bring The Car People's strong "hassle-free buying" positioning to life in the digital channel. The Manchester-based agency will also breathe new life into the firm's online marketing - including developing a social media strategy.
With showrooms in Manchester, Wakefield and Sheffield, The Car People offers a wide selection of new, nearly new and used cars for sale both on and offline. The company prides itself on its rejection of the traditional 'hard-sell' approach often associated with the retail car industry, offering salespeople that are there to help if and when required.
Code was appointed on the basis of its strong retail credentials. Alex Comyn, account director at Code Computerlove, said: "The Car People takes a more general retail approach to selling cars, rather than the stereotypical methods of more traditional car dealers, and so our creative ideas and proven track record in delivering results in the retail sector really struck a chord with the team.
"The motor industry as a whole has embraced the digital channel very quickly
- with online sites like Autotrader.com outstripping paper based reference tools and motor manufacturers being at the forefront of digital trends. Our strategy will deliver an innovative solution for The Car People that reflects the firm's ethos and consumer needs.
"Having previously focused on TV and press to drive footfall to its showrooms and website, The Car People has decided to shift an increased amount of budget into digital and social media in 2010 - which required a specialist agency to make this investment work for them. The new site will be unveiled within the first quarter of the year, will exciting channel marketing to follow."
Jonathan Allbones, sales & marketing director at The Car People, added: "We're very excited to have Code on board. They will enable us to push forward our on-line proposition both creatively and strategically. Online activity is a huge lead generator and today's web user is very demanding. With Code we know we'll be able to take the maximum advantage of the opportunity."
Code will work alongside The Car People's brand agency, Propaganda, and Mediavest, which handles media buying.
Back