Rail Operator Further Boosts Mobile Experience With Location-based Station Information
First TransPennine Express (FTPE) has updated its mobile website, m.tpexpress.co.uk, to incorporate location-based information such as station facilities and onward travel options.
The move follows the introduction of GEO Location technology, which automatically directs users to their nearest station (it was the first UK rail operator to offer this), and the addition of live train arrival and departure information just a few months ago.
Visitors to the site can now get onward travel options, details of nearby cafes, restaurants, shops and taxi services as well as find out local weather conditions all on one site. It also enables customers to further plan their onward journey providing links to nearby bus operators and flight and terminal information for Manchester International Airport.
Nick Donovan, FTPE’s Managing Director said, “We know that customers really value information and we are delighted that we are now able to provide them with more useful tips and local knowledge.
“Previously our mobile website provided customers with live train arrival and departure information and we have now added to this with data feeds that will help customers complete their onward journey.
“We recognise by providing information about what is in and around the station will mean that we are able to enhance our customer’s travel experience with FTPE.”
FTPE operates around 120 services a day to Manchester Airport from across the north of England and from Scotland and customers using these services will be able to use m.tpexpess.co.uk to find further information about their departing flight and which terminal it is scheduled to depart from.
The groundbreaking mobile website has been developed in partnership with Manchester based Code Computerlove.
Code Account Director, Ian Rabagliati said, “Mobile and tablet use brings new customer needs and user contexts, and First TransPennine Express is ahead of the competition in adopting new technology to not only meet but exceed the needs of customers who want a fantastic user experience via their mobile handsets.
“Location and mobile will continue to play a more significant role in how people engage and interact. The inherent immediacy and location awareness of mobile devices adds depth, relevancy and context much further into the digital purchasing journey than has traditionally been.
“Train travellers now have even more reason to make First TransPennine Express’ mobile site their preferred train travel and reference tool. The improvements are grounded in customer insight and analytics that show the number of people accessing FTPE’s site via mobiles is increasing daily.”
FTPE’s mobile website, m.tpexpress.co.uk is accessible to all internet enabled phones and accounts for more than 10% of overall web traffic.