North of England Car Group’s Website Scoops Top Automotive Industry Award
Investment in digital marketing has paid off for north of England used car group The Car People, which has scooped Best Used Car Locator & Website of the Year in the Car Supermarket category of the 2011 Autotrader Click Awards.
The site http://www.thecarpeople.co.uk/ has been created in partnership with one of the UK’s leading digital marketing agencies, Code Computerlove, which has helped The Car People to lead its industry by developing innovative, customer focused digital solutions.
Key features of the site include:
· industry-leading search capabilities that make it easy to find a car to match specific requirements and criteria. In particular, the prominently positioned search bar on the homepage provides a user-friendly slider functionality and search buttons to make it easy to find a car straight away, or there is a more in depth advanced search tool by which customers can refine and alter results, search against a monthly budget or simply browse through the full collection;
· by creating a free account on the site, users can add up to four cars to the ‘Your Favourites’ list and compare them side by side;
· independent and impartial car reviews from What Car? Magazine, plus visitors to the site can also post their own reviews;
· an instant finance calculator to help visitors to the site work out their overall spend based on PCP and HP finance requirements;
· an instant online valuation tool based on a car’s registration;
· and a live help session for additional support.
In addition to this, The Car People also launched a user-friendly online valuation service earlier this year that provides customers with an accurate quote for The Car People to buy their car.
The online appraisal service at www.thecarpeople.co.uk/car-buyer/index.htm boasts industry leading usability and level of detail to provide – what The Car People believe to be - the most accurate online quote available. It gives an online appraisal system that takes only minutes to complete, an instant ball-park value and an accurate quote within 24 hours.
The Car People supports its website with channel marketing, which includes PPC and online campaigns.
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