Friday, 04 May 2007
Manchester-based digital agency Code Computerlove has produced an interactive CD-ROM entitled ‘Upload’ for Keele University to educate students about what life at university is all about and encourage them to progress to higher education.
This is the second CD-ROM Code has produced for Keele University. In 2005 the agency produced a multi-award winning ‘Futureproof’ CD-ROM aimed at Key Stage 4 students (14 to 16 year olds). The CD swept the board at last year’s Big Chip Awards, BIMAs and Fresh Digital awards. The team is hoping its new version aimed at slightly older students will have the same impact.
.
The new ‘Upload’ CD-ROM, designed to engage with Key Stage 5 students (16 to 18 year olds), is launched as thousands of students embark on exams to determine their further education choices. Keele University’s ‘Widening Participation’ unit, a division that sets out to give people with the ability to benefit from a university education the information and opportunity to access it, will distribute 4000 copies of the CD-ROM to schools and colleges in Staffordshire and the Midlands for the start of the 2007 Autumn term.
Mark Sharp, Code account director, said, “Code Computerlove created ‘Upload’ as a result of extensive research into the target audience’s views on higher education and ongoing usability testing. The research revealed that student’s main concerns were choosing the right course, how to apply, uncertainty about what to expect at University, living in student accommodation and cost and debt.
“The design of Upload, and overall appeal to this highly critical audience, is vital to its success. While its main objective is to educate, inform and provide guidance, the design style and techniques adopted ensure that information is presented in a non-patronising manner, complemented by MTV-style video footage, which gives it a pacy and edgy effect.
“We also commissioned leading youth culture photographer Anthony Crook to shoot the photography for the CD-ROM’s packaging and to capture an authentic representation of student life.”
Upload ‘tells it how it is’. It provides an honest, straight talking, to the point and realistic view of what studying a Higher Education course is really like, covering all aspects from financial issues through to social life.
It features six sections – Graduates, Courses, Settling In, Money, Student Life and Applying – all of which are illustrated by short interviews, films and video diaries of real students contributing their own personal experiences, which adds credibility and authenticity.
Multi award winning Code Computerlove was formed in 1999 and is a full service digital marketing agency that employs 48 people. The agency's client list includes Waterstone’s, Kimberly Clark Corporation, HMV, RHM Food Services, NUS Services, BUPA, and Akzo Nobel.
Back