Museum embraces social sharing with launch of M Shed online
M Shed, a groundbreaking new £27m city history museum in Bristol, has been transformed into a living museum with the introduction of a new website that encourages social sharing and seamlessly merges the museum’s digital and physical worlds.
www.mshed.org has been designed and built by one of the UK’s top digital agencies Code Computerlove and delivered in partnership with multimedia and video production company Centre Screen, who provided more than 50 ICT kiosks and the multimedia programmes for the museum. The work was commissioned by Event Communications contracted by Bristol City Council, to deliver the exhibition design and technology for the museum.
What sets M Shed apart is that user generated content can be submitted either online or within interactive galleries in the museum, and all content integrates with the museum’s catalogue system so that the same content, discussions and experience can be enjoyed simultaneously either online or at the museum.
Julie Finch, Head of Bristol Museums and Archives, said: “M Shed is a new museum dedicated to telling the story of Bristol through objects and stories of the people who have made the city what it is today. It’s about sharing amazing film and photographs, listening to moving personal stories, encountering rare and quirky objects and adding your own memories of the city through the interactive displays and online functionality.
“Our Explore & Contribute sections provide a place for people to contribute their own experiences and opinions, and become part of the living record of this great city. The stories and discussions submitted online are reflected on the kiosks in the M Shed galleries, and vice versa creating one big world-wide conversation about Bristol – both its past, and where, together, we can take it in the future. Since opening in June this year, M Shed has attracted over 300,000 visitors and the new website is an exciting next stage in its development.”
Louis Georgiou, Code Computerlove director, said, “The interactivity of the website extends the museum experience beyond the physical and caters for consumer’s appetite for sharing experiences, real life stories and engaging with organisations on a deeper, more personal level.
“The website also delivers an excellent user experience for those wanting to find out more about the museum and has been designed to help drive footfall to the venue.”
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