Monday, 17 March 2008
The new Code-designed site focuses on three core objectives - to provide a comprehensive search function, to drive people to Morris developments
- capitalising on the strength of this element of the sales process and to clearly communicate the Morris brand's point of difference in a cluttered marketplace.
Morris is one of the country's largest privately owned house builders, with more than 70 sites currently in development. The company's head office is in Wilmslow, Cheshire, and there are five regional offices throughout the North West and Midlands.
Emma James, Marketing Manager at Morris said, "The residential property market is an increasingly competitive one dominated by online search - in fact figures show that 80% of house buyers search online. So we have capitalised on this by emulating search mechanisms used by the major portals, such as Right Move, to help people find exactly what they are looking for from our properties."
"Visitors to the site can search by location (county or town), by development, price or number of bedrooms. Alternatively they can browse by map. Great emphasis has also been placed on delivering a clear and concise search results page that encourages people to take the next step to visit one of our developments."
She added: "We have been careful not to over fill the site with information and features that might prevent customers coming to our developments. Our research and experience in the new home sales process confirms that this is still the most important step in converting
enquiries into sales. We didn't want to take that experience away."
The site's creative not only showcases the company's stunning developments and interior specifications as you would expect to see on a home builders' website, but the large rotating home page photography also exhibits key brand messages such as the wide range of properties and locations, the quality of build in all properties, award winning site managers and trained knowledgeable sales advisers.
Emma said: "To give us stand out in the market, the website provides a clear understanding of what Morris stands for and our USPs, and aims to deliver the same quality brand experience that Morris provides offline."
The Morris marketing team has complete control over the CMS and administration of the site, so that they can easily upload new information, updates on properties sold and highlight special offers.
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