Facebook and F1 Drivers Open People’s Eyes to Sightsavers Campaign
A series of exclusive photographs featuring the eyes of Formula 1 drivers Jenson Button, Michael Schumacher, Lewis Hamilton and Fernando Alonso are being raffled via Facebook as part of a charity fundraising campaign launching today (12 September).
The new Eyes on F1 Facebook campaign, by international charity Sightsavers, is embracing social commerce and inviting Facebook users to take part in a series of sweepstakes to win one of seven signed photos, worth more than £400 each, during the 2011 F1 season*.
The campaign has been devised and implemented by digital marketing agency Code Computerlove. It features photographs by renowned Formula 1 photographer Andrew Hone, who has captured Formula 1’s most dominant and best-loved drivers while track-side, at exciting and crucial moments - just minutes before a race begins.
There is a different limited edition picture up for grabs every race starting with a shot of Mark Webber, the Australian-born driver, currently racing for Red Bull.
Anyone aged 16 and over can place a £1 bid at www.facebook.com/sightsaversuk to be in with a chance of winning one of the photos. People who share the app with their friends can gain free extra chances to win.
Chief Executive of Sightsavers, Caroline Harper, said: “The campaign highlights the importance of sight and the shocking fact that today there are 39 million people in the world who are blind, yet 80% of blindness is preventable or curable.
“Every pound that is donated by the public through our prize draw will make an incredible difference to someone living in a developing country”.
She added, “For every £1 ticket a person buys to enter the prize draw, Sightsavers could buy a pair of glasses to help someone see clearly again. If someone decided to buy three tickets that £3 could help us to protect a whole family from the blinding disease, river blindness, for ten years.”
Rob Jones from Code Computerlove said: “Social media is a fantastic channel for innovative fundraising campaigns like this which can be shared in social spaces and can now be transactional thanks to the introduction of f-commerce functionality. We have also worked with the gambling commission to ensure the sweepstake adheres to UK guidelines and procedures.
“Code and Sightsavers will be promoting the campaign through blogger outreach, social media seeding tactics, and PR.”
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