Wednesday, 02 February 2005
Manchester-based Code Computer Love has produced a CD-ROM for Keele University’s ‘Widening Participation’ unit, a division that sets out to encourage 14-16 year old students from lower socio-economic groups and under-privileged families to progress to higher education.
The CD-ROM, entitled ‘Future Proof’ aims to both educate and inspire a target audience that is notoriously cynical, critical and non-assuming. It is to be distributed to schools around the Stoke/Staffordshire area later this year.
Future Proof provides information on life at university, degrees and career choices, while maintaining a creative, humorous and interactive style throughout.
Code Computer Love director, Louis Georgiou, comments, “Producing a CD-ROM that would both inspire and educate 14-16 year olds was undoubtedly a challenge. Whilst the main objective is clearly to educate the target audience on the benefits of university, we’ve incorporated a host of interactive and game activities that are fully in tune with their lifestyle and reflect their personal interests. Additionally we’ve used MTV-style video clips and real people from similar families and backgrounds to help bring practical stories to life. We felt that this approach would be guaranteed to engage the target audience from the outset.”
Future Proof won both the Best CD-ROM category and the Grand Prix award at the BIMAS 2004 (British Interactive Marketing Awards), held last November. The BIMA judges praised it for its ‘significant depth, quality and relevancy of content’. Alasdair Scott, chairman of the BIMAS 2004 said, “Future proof is a great user experience and has been correctly targeted at its audience. Quite simply, it just blew our socks off.”
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