Tuesday, 18 April 2006
Coffee brand, Rombouts, has launched a new website (www.rombouts.co.uk) in a bid to contemporise the brand and reach out to a wider audience.
Produced by Manchester-based digital marketing agency, Code, the site sets out to engage consumers through the Rombouts Moment – time out to stimulate the mind, body and senses whilst indulging in a premium cup of Rombouts coffee.
Rombouts, which is owned by RHM Foods, launched the UK’s first ready-to-use individual filter coffee, the one cup filter, in the 1960s and, whilst this remains its core product, the range has grown to include six different flavours, together with a selection of ground coffees.
Code account director, Jarrod Bull, comments, “The key focus of the new site is on engaging the consumer through the Rombouts Moment, which is summed up online as ‘5 minutes of perfection’.
It’s about taking time out during a busy day to enjoy a mini treat, so site visitors can unwind with a game of soduku, listen to classical music or relax through some simple yoga-based exercises – all whilst savouring a cup of Rombouts.”
The site also showcases the full Rombouts range, together with a quick guide to choosing your perfect Rombouts coffee, and a ‘World of Coffee’ section charters the drink’s history and explains the ‘bean to cup’ process. There is also a trade site aimed at the retail and food service sectors.
Carol Watkins, marketing manager for Rombouts, adds, “We’re hoping that the site’s contemporary lifestyle approach will attract new, younger consumers to the brand, whilst still appealing to the more traditional Rombouts audience. We will also be using the site to develop customer relationships through the ‘recommend a friend’ section and a series of on-site competitions and promotional activity.”
Award-winning Code, formed in 1999, is an integrated digital marketing agency that employs 32 people. The agency’s client list includes Kimberly Clark Corporation, HMV, Centura Foods, Nokia, BUPA, Capital One and NUS Services Ltd.
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