Code Gets Creative with Offline Manchester Day Campaign
Anyone heading into Manchester this week will struggle to miss the latest creative work to come out of Code Computerlove.
The Manchester-based agency worked closely with Manchester City Council's in-house creative and communications team to generate a marketing campaign for the first-ever Manchester Day, which takes place this Sunday – 20th June.
The event has been organised by Manchester City Council, made in Manchester by Manchester people and produced by event specialists Walk The Plank.
The centre point of the celebration will be the Manchester Day Parade, offering residents, community groups and local organisations the chance to showcase what the city means to them, with floats, music, dance, costumes and larger-than-life characters which promise to be "out of this world."
The creative features the Code-christened “ideables” - a visual representation of the Out Of This World campaign theme and which reflect of the extraordinary event the Manchester Day Parade promises to be. The event aims to capture people’s imaginations and will celebrate the city, its people, its cultural diversity, its history and its vision for the future.
The council's in-house team used the assets created by Code to develop a full marketing campaign.
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