Code delivers experiences microsite for Original Source
Created by the brand’s digital marketing agency Code Computerlove, the Original Source Experience site (www.originalsourceexperiences.co.uk) hosts competitions giving away free entry to forthcoming events and gift packs, and maximises the brand’s association with adrenaline pumping activities that appeal to its sensation seeker target audience.
Starting in October 09, Original Source is sponsoring the Helly Hansen Adventure Challenge Series 09/10. As part of this deal, Original Source is giving team entry, plus runner up prizes, for each of the four events. The event is the UK’s biggest team adventure challenge series that involves running, biking and kayaking.
In November, the brand will be an official partner for the HellRunner North and South, a gruelling event that involves endurance trail-running across multi-terrain. In addition to winning free entry, visitors to Original Source’s site can view video footage and learn more about the event.
Code has also created pop ups driving entry into the competitions.
Alex Comyn from Code Computerlove said: “Events that deliver extreme experiences are an important part of Original Source’s marcomms activity, to not only reflect the brand’s packed with natural stuff credentials but to help to reach target consumers.
“The site’s design delivers impact and reflects the brand’s vibrant brand identity. We also added video content showing clips of the HellRunner event to really bring the challenge to life.”
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