Code Computerlove wins second MSHK task with Global Underground
Code was awarded the brief following a competitive four-way pitch. The agency will now develop its winning concept that will be built and maintained by Global Underground's in house team. The new site is due to go live January 2010.
Earlier this year Code re-designed the Hed Kandi website, also part of the Ministry of Sound Hed Kandi (MSHK) group; on top of this the agency has more than eight years of experience working with HMV.
Global Underground Founder, Andy Horsfield said: "The purpose of the re-design is to update the website so it's more in line with our other marketing collateral and CD covers, and to build in new features and user generated content into the site.
"It will better express the Global Underground brand's fun youthful attitude online, and reinforce that GU is still at the frontier of international dance music.
"An edgy contemporary design aesthetic was paramount to the chosen design in this project. Code really got under the skin of our brand and developed a deep understanding of the need to balance the underground feel with commercial objectives.
"In addition to selling CDs and event communications, the site will feel like a global community hub for fans all over the world with social networking profiles where people can get involved and feel part of the brand movement. There will also be news and updates to help fans find out what's going on, biographies of the DJs and venue details, and exclusive promotions and competitions."
www.globalunderground.co.uk
www.codecomputerlove.com
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