Wednesday, 12 September 2007
Code Computerlove has been instrumental in the re-design of the consumer website (www.hmv.com) and online marketing collateral for music, DVD & games specialist HMV. The move follows the brand’s first major image overhaul in more than 15 years.
The new look site incorporates HMV's new brand identity and ')Get Closer’ strap-line, a fresh creative approach and provides online shoppers with enhanced usability.
Justin Moodie, HMV's Head of Online, explained: 'After months of usability research, design and coding we've completely changed the look and feel of the HMV site - it's more open, bright and welcoming.
"We've changed our messaging to make it easier for customers to find what they want and then buy it; standardised our icons to make the site more intuitive; and updated all our promotions and offers to reflect the new look of the company.
"Our customer e-shots have also been redesigned to be easier to use, more interesting to read and better targeted to what customers want.
"And that's just the start. In the coming weeks and months we'll be introducing a ratings and reviews system, customer tagging, a new wish-list, an improved shopping basket and checkout, better navigation, an integrated digital / physical product offering and a new in-store kiosk, with free downloadable music and movies. All of which is designed to allow customers to find what they want and buy it as quickly, easily and enjoyably as possible."
Moodie added: "Since the rebrand, just weeks ago, we've experienced our highest-ever margin rates, average transaction values, email open rates and email sales."
Code has worked with HMV UK since 2002, and has been the brand’s retained digital design agency since 2006, providing ongoing creative campaign support, site design and development. Since its launch, HMV’s UK site has won numerous industry awards, including best online retailer in last year’s Fresh Awards.
Code Computerlove (www.codecomputerlove.com) is a full service digital marketing agency offering website design and build, re-building, maintenance and e-marketing. Formed in 1999, Code currently employs 48 people at its offices in Manchester. Over the last five years, Code has won a total of 35 industry awards – including a Revolution award for best retail site in 2007 and three ')best agency’ awards in 2006/7. Code’s client list includes Waterstone’s, Kimberly Clark Corporation, Transpennine Express, Premier Foods, NUS Services and Hillary’s.
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