Code Computerlove appointed to revamp newscientist.com
The science industry bible New Scientist magazine has appointed digital
brand specialists Code Computerlove to redesign its website
www.NewScientist.com . The
Manchester-based digital marketing agency was appointed following
competitive pitch.
New Scientist's weekly print magazine is a vital source of science and technology information for professional scientists, business people, politicians and all those with an intellectual curiosity about the world in which we live.
Like many media brands, New Scientist has experienced a massive surge in popularity in the online version of its news and information service which provides online users with features, articles, videos and jobs.
Code's remit is to update the site, which was last redesigned in 2004, focusing on improved usability and better navigation to make news stories and features more accessible. The new site design will also allow for the addition of other types of web services , such as social networking and platforms for user generated content.
Sophy Ashworth, head of marketing for New Scientist, said: "The objective of the site refresh is to ensure New Scientist's online presence reflects the brand's core values and editorial style of cool, rational intellect with a touch of irreverent humour.
We also need to cater for the increased number of readers preferring to consume information online by making the site extremely easy to use as a tool for discovery as well as source of news.
The site currently has around 2m users and attracts 10m page impressions a month. We chose Code as our creative partner based on their brand understanding and initial design concepts and ideas, which are now being worked up.
The site will have a clean, contemporary and uncluttered feel and will feature new user experience techniques and novel ways for readers to view and manage data."
Code will work with New Scientist's in-house online development team to build the site.
Code Computerlove account director Steve Peters said: "We have applied our brand and retail experience gained working with clients such HMV, Waterstone's and Crown Paints to the magazine sector to offer New Scientist an innovative website design based on industry-leading user experiences.
www.newscientist.com is used by people of all ages and background, from professional scientists and business decision-makers through to students as young as 15 using the site as a source of information for school projects, so it is vital that information is presented in a simple and easy to understand way.
Our new designs will reflect this.
Where many science publications are dry and dusty, we will be helping New Scientist to stay one step ahead of its competitors by making the look and feel fresh, entertaining and at the cutting edge of online media brands."
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