On average, Content Management System (CMS) powered websites have a shelf life of just two to five years before they’re ripped out and replaced by a new model. Is this because people are choosing the wrong CMS? Or just because we aren’t using the CMSs effectively to cope with the changing needs of our customers?
On average, powered websites have a shelf life of just two to five years before they are ripped out and replaced by a new model. This isn't the fault of the CMS, but systemic of the approach and thinking ahead of any implementation.
Running a conversion optimisation programme is all about asking the right questions: not only those you’re hoping to answer through the insights you gain, but those you need to ask yourself before, during and after the process to ensure it’s as successful as possible.